US clothing giant Abercrombie & Fitch doesn’t want pop singer Beyonce Knowles using “Fierce” in her new perfume’s label – even if it is named after her current alter ego, Sasha Fierce.
In a federal lawsuit filed on Tuesday in Columbus, Ohio, Abercrombie claims a fragrance under the singer’s “Sasha Fierce” label “poses a likelihood of [...]
Writing Archive
Fierce Ownership
A Tale of Two Trademarks
There was a strange little tale about Puma and Adidas in the papers yesterday. They were founded by two brothers who had a falling out and each took half of the town with them.
Herzogenaurach was a town split into footwear factions. Townfolk were marked as adidas or Puma people. Intermarriage was out of the [...]